Mads is the founder of people in sport. He has been dedicated to the sport all his life – both as an active sportsman and as manager and board member for clubs in both the top leagues for handball and football. Educationally, Mads has an MSc, and he also works as a lecturer at the Business School.
Mads acts as a coach and advisor for both handball and football players. It is based on the experience of coaching athletes and top managers for many years and as a licensed FIFA agent.
With a management background from the consulting branch, Mads is particularly strong on strategies and sales. Mads has been the driving force at many places behind the development of sponsorship concepts. He was also central in the development of strategies for SønderjyskE, for example. Currently Mads is senior partner at the consulting firm intenz and also the anchorman at people in sport.
Mads’ philosophy is that attitude and motivation are crucial to the results we create, and that we can help to find the necessary motivation to deliver top results.