Special: Ice hockey

Bjarne himself was a youth national team player and managed a couple of seasons in the Danish elite league, and he had an exciting career ahead of him until he had an accident on the ice hockey field and became disabled.

Bjarne subsequently graduated with a degree specializing in economics and contracts and worked as an accountant until he founded Sports Management Group (SMG) in 1997, which has since grown into Denmark's largest ice hockey agency, as well as a highly reputable international agency with offices in the USA and Sweden.

Today, Bjarne and Morten are part of People in Sport, where Bjarne brings his enthusiasm, dedication and worldwide network with him. For Bjarne, relationships are paramount and a very important part of his many years in the industry. The client's needs always come first.