"For me, the most important thing in a cooperation is that it is based on trust. A trusting interaction between a club and an agency is therefore also an important thing for me. I have been with People in Sport throughout my career, and it has been an impressive and fun journey from young talent to national team player"

"I have also been helped to get in touch with the right people about investments, education and job opportunities when my handball career comes to an end".


"I personally very much appreciate doing a long-term career counseling together with the individual player, with clear goals in mind, where the player has his dreams, and where I then have to work ambitiously to realize them. I work to always be realistic and honest in relation to a player's talent, potential and performance. a player's talent, potential and performance.

Nikolaj Broström - Partner in People In Sport

"I never interfere in the sporting side of things, as that work lies with the individual club, but I can see the paths that the player should choose if they are to achieve their goals.

I see myself as an experienced sparring partner who dares to challenge the way a player often thinks. I often push a client out of his or her comfort zone, because you don't develop if you only do the same as yesterday.

Kenneth Jensen - Handball agent
Business with a human touch

"We always give our professional opinion to our clients. We focus on the individual throughout their career - and beyond."

For us, this means that we work hard to create results - both for the company and for those we work with. At the same time, we have a strong focus on ensuring that our customers and partners feel our passion and presence.