People In Sport

Your ambition - Our dedication

We live for one thing: to do everything we can to help you realize your dreams and ambitions. In the collaboration, you should feel motivated, inspired and at the same time, at all times, in safe hands. We are professionally proud with a focus on the fact that it is people who make the difference. With us, people always come first.


Our aim is to create results through everything we do for our clients. They create the results on the pitch, while our focus is on creating the backdrop that gives the individual the peace of mind to focus on their sporting performance.

Mads People in Sport
Mads Winther - co-founder of people in sport

In our world, we strive for you to reach your full potential as a professional

Business with a human touch

At People In Sport, we are driven by our ambition to do business with a human face - business with a human touch.

For us, this means that we work hard to create results - both for the company and for those we work with. At the same time, we have a strong focus on ensuring that our customers and partners feel our passion and presence.