Sports

Our aim is to drive results through everything we do for our clients, so they can fully focus on their sporting performance and achieve results.

Sports

Optimizing the potential of each player

We offer advice to both young talents and established professional players in the world of sport. Our expertise covers areas such as sporting challenges, financial matters, legal issues, commercial matters and personal obstacles. In addition, we can assist in handling media matters. We have a wide network of contacts with professional sports clubs at home and abroad. Our primary goal is to ensure that each client reaches their full potential and succeeds at the highest level.

Women's handball:
"It is, among other things, People in Sport that has encouraged me to pursue an education alongside my elite career, and I have now completed an academy degree in International Trade and Marketing.

Louise Burgaard - Metz

Men's football:
"... I could feel that they had the head, the experience and the heart in their ideas. They listened to my dreams, and then we made a long-term plan with clear, shared objectives on what we needed to do to achieve them.

Anders Rosenkrantz Lindegaard - Helsingborg IF

Men's handball:
"Among other things, I have been helped to get in touch with the right people about investments, education and job opportunities, the day the handball career should stop".

Simon Hald Jensen - SG Flensborg-Handewitt.

Men's football:
" ... I felt as a young player that they looked at me as a whole person and were not just focused on prestige and finances"

Mads Bech Sørensen - Brentford F.C.

Women's football:
" ... I also see today that many more young women are daring to pursue a professional career, and they now also know that it is necessary to have professional agents to take care of everything off the pitch."

Sanne Troelsgaard - FC Rosengård

People in Sport, Jesper Aabo Jensen, Photographer: Thomas-Sjørup-Scanpix

Ice hockey:
" ... Always available, very honest, and above all I have someone I can always trust and has always advised me on the right choices both in sports and in life."

Jesper Aabo Jensen - Malmö Redhawks

The aim is to ensure the full potential of every client

In People in Sport, you are treated as a "whole" person and not just as a "football, ice hockey or handball player". In this way, we help to ensure that both the game, family life and school can be connected so that the player has the best opportunities to perform on the field.

Mads Winther - Founder of People in Sport

Our aim is to drive results through everything we do for our clients, so they can fully focus on their sporting performance and achieve results.

Optimizing the potential of each player

Women's handball:
"It is, among other things, People in Sport that has encouraged me to pursue an education alongside my elite career, and I have now completed an academy degree in International Trade and Marketing.

Men's football:
"... I could feel that they had the head, the experience and the heart in their ideas. They listened to my dreams, and then we made a long-term plan with clear, shared objectives on what we needed to do to achieve them.

Men's handball:
"Among other things, I have been helped to get in touch with the right people about investments, education and job opportunities, the day the handball career should stop".

Men's football:
" ... I felt as a young player that they looked at me as a whole person and were not just focused on prestige and finances"

Women's football:
" ... I also see today that many more young women are daring to pursue a professional career, and they now also know that it is necessary to have professional agents to take care of everything off the pitch."

Ice hockey:
" ... Always available, very honest, and above all I have someone I can always trust and has always advised me on the right choices both in sports and in life."

The aim is to ensure the full potential of every client

Contact us

Sports

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People in Sport
Scandinavia Aps

Our aim is to drive results through everything we do for our clients, so they can fully focus on their sporting performance and achieve results.

Optimizing the potential of each player

Women's handball: "It is, among other things, People in Sport that has encouraged me to pursue an education alongside my elite career, and I have now completed an academy degree in International Trade and Marketing.

Men's football: "... I could feel that they had the head, the experience and the heart in their ideas. They listened to my dreams, and then we made a long-term plan with clear, shared objectives on what we needed to do to achieve them.

Men's handball: "Among other things, I have been helped to get in touch with the right people about investments, education and job opportunities, the day the handball career should stop".

Men's football: " ... I felt as a young player that they looked at me as a whole person and were not just focused on prestige and finances"

Women's football: " ... I also see today that many more young women are daring to pursue a professional career, and they now also know that it is necessary to have professional agents to take care of everything off the pitch."

Ice hockey: " ... Always available, very honest, and above all I have someone I can always trust and has always advised me on the right choices both in sports and in life."

The aim is to ensure the full potential of every client

Contact us

Sports

Follow us

People in Sport Scandinavia Aps

Women's handball:
"It is, among other things, People in Sport that has encouraged me to pursue an education alongside my elite career, and I have now completed an academy degree in International Trade and Marketing.

Men's football:
"... I could feel that they had the head, the experience and the heart in their ideas. They listened to my dreams, and then we made a long-term plan with clear, shared objectives on what we needed to do to achieve them.

Men's handball:
"Among other things, I have been helped to get in touch with the right people about investments, education and job opportunities, the day the handball career should stop".

Men's football:
" ... I felt as a young player that they looked at me as a whole person and were not just focused on prestige and finances"

Women's football:
" ... I also see today that many more young women are daring to pursue a professional career, and they now also know that it is necessary to have professional agents to take care of everything off the pitch."

Ice hockey:
" ... Always available, very honest, and above all I have someone I can always trust and has always advised me on the right choices both in sports and in life."

People in Sport
Scandinavia Aps